Privacy Policy

Limitless Capital ("we", "us", "our") is the data controller responsible for your personal data. We are registered in England and Wales under company number 14807543, with our registered office in the United Kingdom. VAT number: GB442456205.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and the rights you have over it, in connection with our software licences, bespoke Expert Advisor (EA) development, and capital introduction services. It is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy, contact us using the details in Section 12.

Under UK GDPR, we only process your personal data where we have a valid legal basis. Depending on the purpose, we rely on:

We use your personal data to:

• Provide, operate, and maintain our Services
• Process payments and manage your account
• Activate, bind, and manage your Software licence to your trading account
• Scope, deliver, and support bespoke EA development projects
• Make and administer introductions to our Broker Partner under the capital introduction service
• Respond to enquiries and provide customer support
• Send service-related communications, such as licence or order confirmations
• Send promotional or marketing communications, where you have consented
• Monitor, analyse, and improve our website, Software, and Services
• Detect, investigate, and prevent fraud, licence misuse, or unlawful activity
• Comply with our legal, tax, and regulatory obligations

We do not sell your personal data. We share personal data only with the following categories of recipients, and only to the extent necessary:

• Payment processors, to process transactions securely
• Email and customer support platforms, to communicate with you and manage support requests
• Hosting and IT infrastructure providers, to operate our website and Software
• Our Broker Partner, where you request the capital introduction service, solely to make and administer that introduction
• Professional advisers (such as accountants or lawyers), where necessary for our legitimate business purposes
• Regulators, law enforcement, or other authorities, where required by law or to protect our legal rights

All third parties we share data with are contractually required to keep your information confidential, use it only for the purposes we specify, and apply appropriate security measures. Our Broker Partner is a separate data controller for any data it holds about you following an introduction, and their own privacy policy will govern their handling of your data from that point.

We use cookies and similar technologies to operate our website, remember your preferences, and understand how our website is used. Essential cookies are required for the website to function and cannot be disabled. Analytics and marketing cookies are only set with your consent, which you can manage via our cookie banner or your browser settings at any time.

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK's International Data Transfer Agreement, an adequacy decision, or equivalent contractual protections, to ensure your data receives a comparable standard of protection.

We implement appropriate technical and organisational measures, including encryption, access controls, and secure storage, to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. As a general guide:

Where data is no longer needed, we securely delete or anonymise it.

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data, where applicable
• Restrict or object to our processing of your data
• Request a portable copy of your data
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed

To exercise any of these rights, contact us using the details in Section 12. We will respond within one month, as required by law. You can also contact the ICO at ico.org.uk or on 0303 123 1113.

Our Services are not directed at, and must not be used by, individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from a child, we will delete it promptly.

If you have any questions about this Privacy Policy, or wish to exercise any of your rights, please contact us at:

Email: privacy@limitlesscapital.uk

We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or legal requirements. Where changes are material, we will make reasonable efforts to notify you. The "Last updated" date at the top of this policy indicates when it was last revised.